Case Study
August 2025

Cooking Up Success: The Yalah Story

How we helped Yalah, the 'Zomato of UAE', refine their recipe for success by breaking down their fundraising needs into a perfectly plated pitch deck, valuation, and ask.

The Founders of Yalah
Featured Founder

The Founders of Yalah

Startup Entrepreneur

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In the sizzling landscape of food delivery startups, Yalah—often dubbed the 'Zomato of UAE'—stood out with its innovative approach and the passionate vision of its founders. When they reached out to us, we knew we were in for a treat, but we didn't anticipate just how much this collaboration would satisfy our appetite for challenge and innovation.

We know we have something special... but translating that into a pitch deck and a valuation? That's where we're stuck.

We started by breaking down their concerns. The pitch deck was the appetizer—what should they include to whet investors' appetites without overwhelming them? Valuation was the main course—how could they ensure it was neither underseasoned nor too rich for investors' tastes?

It's like trying to determine how much spice to add... Too little, and your dish lacks flavor. Too much, and you might spoil the whole meal.

Our team rolled up our sleeves and dug in. We pored over financial projections, market analyses, and growth metrics. We brainstormed, debated, and fine-tuned. Slowly but surely, like a perfectly simmered sauce, our strategy began to take shape.

The valuation was a more complex dish to prepare. We considered multiple factors, from current revenue to market potential, seasoning our calculations with the spice of Yalah's innovative edge. After multiple rounds of refinement, we arrived at a figure that felt just right—ambitious enough to reflect Yalah's potential, yet grounded enough to appeal to discerning investors.

You've turned our ideas into a feast for investors... We're not just ready to pitch; we're ready to wow.

The Yalah experience reminded us why we're passionate about what we do. It's not just about crunching numbers or designing slides. It's about adding the right ingredients to help startups not just survive, but thrive in the competitive world of entrepreneurship.

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